It is more important than ever for small businesses to have a strong online presence. But with so many different tools and platforms available, it can be difficult to know where to start.
That’s why we’ve put together a list of the best digital marketing tools for small businesses. These tools will help you create and manage your online presence, reach your target audience, and track your results. A win win in our book!! Let us know if you need help with using any of these tools.
Google My Business is a free tool that helps businesses manage their online presence across Google Search and Maps. With Google My Business, you can create a business listing, add photos and videos, respond to reviews, and track how customers are finding you online.
Mailchimp is a popular email marketing platform that allows you to create and send newsletters, email campaigns, and automated emails. Mailchimp also offers a variety of features to help you track your email marketing results.
Canva is a graphic design platform that allows you to create professional-looking graphics without any design experience. Canva offers a variety of templates, fonts, and images that you can use to create social media graphics, blog posts, and more. Note: Canva Pro is FREE for nonprofits!
Hootsuite is a social media management platform that allows you to schedule and publish social media posts, track your social media performance, and engage with your followers. Hootsuite also offers a variety of apps and integrations that you can use to connect your social media accounts to other tools.
BuzzSumo is a content marketing platform that allows you to research trending topics, find popular content, and identify influencers in your industry. BuzzSumo also offers a variety of features to help you create and promote your own content.
KWFinder is a keyword research tool that helps you find the right keywords to target for your website and content. KWFinder also offers a variety of features to help you track your keyword rankings and analyze your competition.
HubSpot is a customer relationship management (CRM) platform that helps businesses manage their leads and contacts. HubSpot also offers a variety of marketing tools, including email marketing, social media management, and content management.
Ahrefs is an SEO tool that helps businesses improve their website’s ranking in search results. Ahrefs offers a variety of features, including keyword research, backlink analysis, and competitor analysis.
Slack is a team communication platform that allows businesses to communicate and collaborate more effectively. Slack offers a variety of features, including instant messaging, file sharing, and video conferencing.
Yoast is an SEO plugin for WordPress that helps businesses optimize their website’s content for search engines. Yoast offers a variety of features, including keyword research, content analysis, and on-page optimization.
Here are some additional tips for using digital marketing tools:
- Start with a budget and focus on the tools that are most important to your business. There are a lot of free tools out there – but also some good ones for a premium. They can be worth it!
- Take the time to learn how to use the tools properly.
- Create a social strategy and content calendar.
- Track your results and make adjustments to your strategy as needed.
- Be patient and persistent. It takes time to see results from your digital marketing efforts.
By following these tips, you can use digital marketing tools to grow your small business.